National Cybersecurity Center
With the newest cybersecurity center in Colorado Springs, we were tasked with helping this company establish their presence in their community. No one knew who they were... yet. They needed a marketing and communications plan. We developed a unique strategy which included establishing social media platforms, creating monthly calendars along with content, planning events, and building a communications plan from scratch for their team to follow and share amongst their employees and peers. We also sent out press releases both citywide and statewide. Within a month, we saw an increase in engagement from the community and an interest in their mission. We established them as a trusted source for all things cybersecurity and technology. Today, they are backed by the city's mayor and are partnered with local universities for their first-ever cybersecurity program.