El Paso County
In El Paso County, 152 residents died by suicide in 2018, and men accounted for 74 percent of those deaths. Men are also less likely to seek professional help for a mental health problem than women. This is where we came in to help El Paso County Public Health with a year-long marketing campaign with Man Therapy. Our target audience was men ages 25 to 54 with a focus on military and co-responders. Together, we created social content, monthly calendars, planned events and sent out statewide press releases to raise awareness about mental health. We also curated and drafted weekly posts for NAMI (National Alliance on Mental Illness) and the Sheriff's Department's social media accounts.